If we look in a glimpse, this graphic identity reminds  an academic ribbon. Coimbra University is one of the oldest and largest in the world, representing a solid identity element of the city, long rooted  in its culture. However, despite being attached to traditions, Coimbra is a county in continuous changing. The ribbon that we see is not static, linear, but rather dynamic, flexible, reflecting the restlessness of the city, mirroring the flowing of the Mondego river, which just like the city breaths a constant immutability.