Launched by D & AD, the challenge was to create one piece of long copy that would express what 'Giffgaff' stands for, using storytelling as a tool to explain its strapline (‘giffgaff - the mobile network run by you’).​ The result is a podcast ad script that expresses how customizable the service of giffgaff is, with infinite possibilities for you to choose from. As part of the campaign some interactive instagram  stories would also be displayed. 

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