The Absolut Creative Competition challenges creatives to share their vision of a better tomorrow through an artwork that brings to life one of Absolut’s five brand beliefs, while taking into account the famous bottle shape of the brand,

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As a way to promote the longstanding relationship that Absolut has with the LGBTQ community, the purpose of this poster was to promote people’s freedom to love whoever they want, without ethnicity, gender or other kinds of restrictions.

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